Product Marketing
About Course
Unlock the secrets to successful product marketing with our comprehensive course. Learn strategies for identifying target markets, creating compelling messaging, and executing effective campaigns to drive sales and increase brand awareness. Master the art of positioning your product to stand out in a crowded marketplace and gain the skills needed to effectively market your products to the right audience.
Through engaging lectures, real-world case studies, and interactive workshops, you’ll gain a holistic understanding of product marketing fundamentals. From market research and segmentation to crafting compelling value propositions, you’ll learn how to captivate your target audience and create impactful messaging that resonates.Guided by seasoned industry professionals, you’ll discover the intricacies of go-to-market strategies, pricing models, and positioning tactics tailored specifically for the tech sector.
Harness the power of digital marketing channels, social media, and data analytics to optimize your product’s reach and impact.By the end of the course, you’ll have honed your skills in creating marketing plans that align seamlessly with product development, fostering customer loyalty, and driving sustained growth.
Whether you’re a tech entrepreneur, marketing enthusiast, or simply eager to master the art of promoting tech innovations, our Product Marketing Course is your gateway to unlocking unparalleled success in the tech-driven marketplace.
Enroll today at More Techies Academy and embark on a transformative journey to become a proficient product marketer in the ever-evolving world of technology.
What you’ll learn
Course Content
Introduction to Product Marketing
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What is Product Marketing?
07:17 -
The PMM Playbook
05:33 -
Understanding a Product’s Lifecycle
05:27 -
Difference between a PM and a PMM
01:53 -
Product Marketing Metrics that matter
09:45 -
Assignment
Understanding Market Trends and Product Marketing Research
Personas
Pricing and Packaging
Positioning and Messaging
Go-To-Market
Sales Enablement
Course Review, Case Study Campaign Execution
Bonus Resource
Feedback
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