Product Marketing

Unveil the art and science of effectively bringing tech products to market with our comprehensive Product Marketing Course. Designed to empower aspiring marketers and tech enthusiasts, this dynamic course offers a deep dive into the strategies, tools, and techniques that drive the success of cutting-edge products in today's competitive landscape.
4.0
(1)
1 Enrolled

About Course

Unlock the secrets to successful product marketing with our comprehensive course. Learn strategies for identifying target markets, creating compelling messaging, and executing effective campaigns to drive sales and increase brand awareness. Master the art of positioning your product to stand out in a crowded marketplace and gain the skills needed to effectively market your products to the right audience.

Through engaging lectures, real-world case studies, and interactive workshops, you’ll gain a holistic understanding of product marketing fundamentals. From market research and segmentation to crafting compelling value propositions, you’ll learn how to captivate your target audience and create impactful messaging that resonates.Guided by seasoned industry professionals, you’ll discover the intricacies of go-to-market strategies, pricing models, and positioning tactics tailored specifically for the tech sector.

Harness the power of digital marketing channels, social media, and data analytics to optimize your product’s reach and impact.By the end of the course, you’ll have honed your skills in creating marketing plans that align seamlessly with product development, fostering customer loyalty, and driving sustained growth.

Whether you’re a tech entrepreneur, marketing enthusiast, or simply eager to master the art of promoting tech innovations, our Product Marketing Course is your gateway to unlocking unparalleled success in the tech-driven marketplace.

Enroll today at More Techies Academy and embark on a transformative journey to become a proficient product marketer in the ever-evolving world of technology.

What you’ll learn
  • What product marketing is
  • Difference between a PM and a PM
  • Qualitative vs quantitative research
  • Learn the relationship between pricing and branding
  • Difference between positioning and messaging
  • Product launches
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Requirements

  • You will need an internet enabled device
  • No previous product marketing experience is needed.

Course Content

Introduction to Product Marketing

  • What is Product Marketing?
    07:17
  • The PMM Playbook
    05:33
  • Understanding a Product’s Lifecycle
    05:27
  • Difference between a PM and a PMM
    01:53
  • Product Marketing Metrics that matter
    09:45
  • Assignment

Understanding Market Trends and Product Marketing Research

Personas

Pricing and Packaging

Positioning and Messaging

Go-To-Market

Sales Enablement

Course Review, Case Study Campaign Execution

Bonus Resource

Instructors

MT

More Techies

4.3
30 Students
17 Courses

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  1. 2 years ago
    At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint.
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