About Course

Fundamentals of marketing is an ideal program for individuals looking to assume marketing roles in a tech company. This course will help you understand the basics of marketing and the various elements to look out for in marketing. This program will open you up to the opportunities and roles that lie in marketing as well as the categories of marketing. The categories will help you understand exactly which role you should be playing in the marketing space.

You Will Learn:

• Understanding metrics
• Understanding your audience
• Understanding the marketing mix
• Categories of digital marketing
• Different job roles in the marketing space