5 types of product Marketing strategy

February 24, 2023
Product Marketing Strategy

If you’re looking to connect with your target audience, you’ve gotta have a solid product marketing strategy. Because let’s be real, if you don’t have a plan, you’re basically planning to flop. But don’t worry, there are plenty of ways to promote your product and get the word out there. From ads to social media, it’s all about generating excitement and raising awareness. So let’s get to it and make sure your product gets the love it deserves! 

product Marketing strategy
Source: Mageplaza

In this article, I’ll take you through some fun and effective marketing strategies like content and influencer marketing. So hop on board and let’s go for a ride!

What is product Marketing Strategy? 

This is all about understanding your customers and creating a value proposition that makes your product stand out in a crowded marketplace. To do this, you need to analyze your target audience and competitors, figure out what makes your product unique, and position it in a way that speaks directly to your customers’ needs and desires. You want to make sure your messaging is on point and that you’re highlighting all the awesome benefits of your product. So buckle up and get ready to create a strategy that’s as awesome as your product!

If you are yet to be a certified product marketer, take a product marketing course from More Techies and earn your certification in 8 weeks. 

Content marketing

This is all about creating valuable and relevant content that speaks directly to your target audience’s needs and desires. But here’s the thing – it’s not just about creating great content. You also need to make sure you’re distributing it in the right way. 

So don’t be afraid to break your content down into smaller pieces and share it across different platforms like Twitter and Instagram. The benefits of content marketing are huge, from increased brand awareness and website traffic to lead generation and customer retention. So get out there and start creating content that wows your audience!


Influencer & Niche Marketing 

This involves teaming up with popular peeps or groups in a specific industry or targeting a specific group of people with customized marketing messages. For instance, if you’re marketing a health tech product in Nigeria, collaborating with health influencers like Aproko doctor could get you a lot of attention!

By working with these influencers or targeting a specific audience, businesses can increase brand awareness, build trust and authority, and connect with new customers. Plus, this approach can lead to higher engagement, increased sales, and greater customer loyalty. So get out there and find those influencers or niches that speak to your audience – and watch your business soar!

Search Engine Optimization 

SEO is a strategy that can bring your website closer to your target audience, and it’s no joke. It involves making sure your website’s content is designed in a way that makes it easy for search engines to find, understand, and promote it. 

Think of it like playing hide and seek with your website, but instead of hiding in the bushes, you’re hiding in plain sight by using strategic keywords, meta descriptions, and title tags. One company that did this well is Buildd, which bootstrapped its business with SEO and email marketing. The benefits of SEO are enormous too, including more website visitors, better visibility in search engine rankings, and increased sales.



Storytelling can be an effective product marketing strategy that involves using narratives to communicate a brand’s message and values to its target audience. To use storytelling effectively, businesses should develop a brand story that highlights its unique value proposition and resonates with its target audience’s emotions and values.

The benefits of using storytelling as a product marketing strategy include increased brand awareness, improved customer engagement and loyalty, and increased sales and revenue. By telling stories that connect with their audience on an emotional level, businesses can build trust, establish a loyal customer base, and differentiate themselves from their competitors. Additionally, storytelling can help businesses create a more memorable and impactful brand identity that resonates with their customers over the long term.


In conclusion, a winning product marketing strategy necessitates a diversified approach that employs various methods and strategies to engage and capture the target audience’s attention. Content marketing, SEO, and influencer marketing are just a few of the many tactics that companies can utilize to market their products effectively. 

These methods can be incredibly effective individually, but when combined, they can create a powerful product marketing campaign. Above all, understanding the target audience, their needs and preferences, and tailoring the marketing strategy accordingly is crucial for success. 

By staying informed of the latest trends and developments in product marketing, businesses can remain competitive, position themselves as experts in their field, and achieve their marketing objectives. So, let’s mix things up and create a multifaceted strategy that attracts and engages the audience in creative ways!

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