The A-Z of Email Marketing

The a-z of email marketing gives you a deep and quick insight into how to use email marketing for engagement and business growth.
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About Course

The A-Z of email marketing course is designed to equip individuals with the necessary skills and knowledge to effectively utilize email marketing in their business or personal endeavors. This comprehensive program covers all aspects of email marketing, from the basics of getting started to advanced techniques for lead generation, audience engagement, and tracking important metrics.

Through this course, students will gain a thorough understanding of the email marketing landscape, including best practices, trends, and strategies for success. They will learn how to create compelling email campaigns, build and segment email lists, and use automation to streamline their marketing efforts. Additionally, the course will cover the importance of email marketing metrics, such as open rates, click-through rates, and conversion rates, and how to use them to measure the success of email campaigns.

Students will also learn how to analyze and interpret these metrics to inform future email marketing strategies. Whether you are a small business owner, marketer, or simply looking to improve your communication skills, the A-Z of email marketing course is a valuable resource that will help you harness the power of email to effectively reach and engage your audience. Get ready to take your email marketing game to the next level with this comprehensive and practical program.

You will learn: 

  • Lead generation
  • Audience engagement
  • Email marketing platforms
  • Email marketing automations
  • Important metrics to look out for
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Course Content

A-Z of Email Marketing

  • Introduction to email marketing
    01:39
  • Advantages of email marketing
    03:14
  • Who should use email marketing
    02:07
  • Components of a brilliant email copy
    06:23
  • The importance of the unsubscribe button
    02:37
  • Case Study: Understanding your Mailerlite dashboard
    06:04
  • Creating a template and a campaign
    16:04
  • Creating a pop-up
    17:21

Instructors

MT

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