MyTechStory: Meet Esohe, A Growth Lead.

My Tech Story

Esohe Ekunwe

I currently work as the Growth Lead at More Techies.

  • What prompted you to take on this particular role?

It was really a role that chose me. In my marketing journey, I reached a point where I needed to fix my focus from customer acquisition to customer retention and revenue generation. I started as a growth associate because I really needed a job at the time and was willing to diversify into growth marketing but I’ve come to learn the intricacies of growth marketing.

  • How long have you been working in your job role?

Going on 5months now.

  • How did you get your tech role?

When talking about my role in tech, it really started with social media management. Back in 2018, I built a business that was completely based and run on Instagram, with customers from different parts of the country (Nigeria). I found it mind-blowing that people who had never met me, were willing to trust me with their money and trust that I’ll deliver on what I had promised. This sparked my interest in digital marketing as a whole, and a friend of mine encouraged me to take the Google Fundamentals in Digital Marketing course, and that’s how I got started.

  • How does your typical workday in your life play out?

As a growth lead, I’m involved in a number of things.

– I have to ensure the success of our customer acquisition methods, which we do through live webinars that we hold in my organization, social media marketing, paid advertising, influencer marketing, etc.

– I and my teammates email and call customers which we have acquired so that we can close sales with them and they can become paying customers

– I manage some of the communities in which these paying customers are now a part of, and ensure they get value for their money.

– I facilitate the creation of courses in our academy (because I work for an ed-tech start-up)

– I manage relationships with influencers and course creators

– I create copies for our email marketing campaigns and more….

  • What platform do you enjoy using in the course of working and what fascinates you about it?

Airtable – this is a really amazing project management platform and what fascinates me about it is the number of things you can do with it.
Hubspot – a CRM platform that you shouldn’t/can’t do without as a digital marketer

    • What do you think would make you perform better at what you do? (You never can tell who’s reading this presently)

    Better time management. The person reading this might not have envisaged this would be my response 😅but knowing how to better manage my time would make me perform better.

    • Who do you look up to as a role model in your role and why?

    Peace Itimi. She is someone who is a badass (pardon my language) full-stack digital marketer and I see myself in her. Her journey in digital marketing has evolved over time, just as mine is and she is the standard I hold myself up to, career-wise.

    • Trying not to sound like that troublesome HR… Tell me, where do you see yourself in 5 years?

    On the board of at least 5 unicorns and owning a multi-million dollar startup.

    • Techies are stereotyped as nonchalant; some even claim to work around the clock and have little time for socializing… How true🤷‍♂️?

    Lol…This is partially true based on the personality of the techie involved. I try as much as possible to create a work-life balance and I try to have a life outside of work. So I have a social life. Dunno about other techies out there.

    – Going to galleries
    – Going hiking
    – Taking a walk
    – Watching movies
    – Reading

    • What do you have to tell More Techies?

    What More Techies is doing is really amazing! I remember a while back, I was trying to search for particular sets of resources as a digital marketer (which is a no-code tech role) and I couldn’t find any. There are more opportunities and resources for roles that involve coding and what More Techies is doing to bridge that gap is nothing short of outstanding!!

    • What golden secret can you tell someone trying to get into a similar role as yours to help them succeed?

    Be patient and persistent. There’s now a popular saying that ‘tech is the future’ and I understand everyone wants to get into tech and make all the money but you have to be patient. I’ve slowly evolved over time in my digital marketing journey, to my current role and I think that’s what happens when you give things time. Don’t expect to start learning about growth marketing today and getting a job in the role in the next month. Yes, a lot of things can be expedited in tech, but your learning and experience gathering shouldn’t.

    Also, learn how to sell anything and everything. This is something that will greatly help you succeed in this role.

      • Kindly share a link to your most active social platform. You may be the light someone has been waiting to connect with.

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