What Do Social Media Managers Do? (Job Description)

December 31, 2022

You must learn and understand the duties of a social media manager especially when you have an interest in becoming one. 

The world today is becoming digitalized. Social media is now an avenue for brands to meet consumers and connect with other brands. Sprout Social reported that “55% of consumers learn about new brands on social media.” These statistics imply that any company or organization that aims for new consumers and wants to retain an existing audience needs to be on social media. 


Now, the majority of these companies can’t manage their social media presence themselves. They employ the services of a social media manager to maintain their social media presence. As a social media manager, to be effective and productive in your assignment area, you need a clear understanding of your job description. 

To help you navigate the changing world of social media, we have put together this guide. This will enable you to understand your role and what is expected of you. 

What is Social Media Management?

Social media management refers to the usage of social media platforms such as Instagram, Facebook, TikTok, Twitter, Linkedin, and others to engage with their audiences, create brand awareness, drive sales, or for any other purpose known to the organization. Using this platform alongside some strategies will help you connect with your audience and persuade them to do your bidding. 


A social media manager develops strategies for a brand’s media platforms. Overseers the implementation of such strategies, and tracks the performances using analytics. However, to be effective at your task, you need to possess certain skills deemed fit for every social media manager. Let’s take a look at the roles and responsibilities of a social media manager.

Duties, Tasks, and Responsibilities of a Social Media Manager

The role of a social media manager is dependent on the size of the organization. In large organizations, the duties of a social media manager extend beyond the creation of social media strategies, their implementation, and tracking. 

Irrespective of size, the social media manager is in charge of the following roles and responsibilities in some capacity:

  • Brand Voice Development

The social media manager is not responsible for the development of the brand’s overall voice. However, he or she is responsible for deciding how the brand voice is reflected on all the social media platforms. For some brands with no brand voice, the social media manager determines the organization’s brand voice using a series of questions. Then incorporates the brand voice into the contents. 

  • Conduct Competitor Analysis

Social media managers get tasked with conducting competitor analysis. Competitor analysis involves noting a brand’s competitors; analyzing what they are doing that is contributing to their success. It is a strengths and weaknesses assessment of current and potential customers. After the competitor analysis, analyse your brand and note down action plans. 

Competitor Analysis [source]
  • Creation and Implementation of Social Media Strategy

A social media strategy is an outline of the document showing social media goals, tactics you will use to achieve them, and your metrics for measurement. Social media managers set social media goals and determine tactics and metrics. 

  • Development of a Social Media Marketing Campaign

Social media managers take the lead when a brand is trying to promote a new product or service or trying to reach a set social media goal. 

  • Create Content Calendars and Workflows

Content calendars and workflow creation is one of the vital duties of social media managers. They decide on what to post, how to post, when to post, and how to engage with the audience. They also oversee the creation of content like images, graphics, and reels. 

Content Calendar [source]
  • Developing and managing the brand’s social media identity 
  • Tracking key performance indicators (KPIs) for social media marketing initiatives, such as link clicks, likes, and other metrics.
  • Establishing and governing social media communities by engaging users and responding to criticism.
  • Keeping track of and evaluating trends and viral performance
  • Scheduling social media content
  • Partnering with influencers and agencies to raise brand awareness.

Examples of a Social Media Job Description


Why Does the Social Media Job Vary from Company to Company?

There are several reasons why the social media job differs, and some of these reasons include

  • Social media goals

While several brands are active on social media, some may concentrate on influencer marketing or community building. For these businesses, the social media manager could be involved in more coordination and moderating tasks than the typical social media manager. The social media goals of a brand determine the responsibilities of the social media manager. 

  • Size 

The social media manager position may play a more managing and strategic function for larger firms with a larger social media marketing team and budget. Smaller businesses, on the other hand, could require a social media manager to oversee their online presence.


There are billions of social media users worldwide, and tons of companies on the social media platform. And guess what? The number will keep growing. Businesses pay billions of dollars to reach customers eager to purchase their products. They also do these to gain new customers and market. Social media managers are an essential component of the advertising machinery because of the enormous chance to reach a large audience. They are the ones who produce content, publish it, amass audiences, run online forums, and maintain a social media presence.

If you are interested in becoming a social media manager today, click here. I bet you will never regret it. 

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